{"id":35,"date":"2024-11-15T09:25:11","date_gmt":"2024-11-15T09:25:11","guid":{"rendered":"https:\/\/playx.se\/?page_id=35"},"modified":"2025-01-30T16:49:05","modified_gmt":"2025-01-30T15:49:05","slug":"kampanjplanering","status":"publish","type":"page","link":"https:\/\/playx.se\/fi\/kampanjplanering\/","title":{"rendered":"Kampanjan suunnittelu"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"35\" class=\"elementor elementor-35\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c83b134 image-container e-flex e-con-boxed e-con e-parent\" data-id=\"c83b134\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_bottom&quot;:&quot;waves&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 1000 100\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M790.5,93.1c-59.3-5.3-116.8-18-192.6-50c-29.6-12.7-76.9-31-100.5-35.9c-23.6-4.9-52.6-7.8-75.5-5.3\tc-10.2,1.1-22.6,1.4-50.1,7.4c-27.2,6.3-58.2,16.6-79.4,24.7c-41.3,15.9-94.9,21.9-134,22.6C72,58.2,0,25.8,0,25.8V100h1000V65.3\tc0,0-51.5,19.4-106.2,25.7C839.5,97,814.1,95.2,790.5,93.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8d48078 e-flex e-con-boxed e-con e-parent\" data-id=\"8d48078\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dfbd5d4 elementor-widget__width-initial mdw-gradient elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"dfbd5d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Suunnittele kampanjasi yhteisty\u00f6ss\u00e4 Play X:n kanssa<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-804702d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"804702d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Onnistunut kampanja alkaa kunnollisesta suunnittelusta. Play X:ss\u00e4 opastamme teit\u00e4 l\u00e4pi koko prosessin \u2013 ideasta toteutukseen. Strategisten n\u00e4ytt\u00f6verkostojemme ja tietoon perustuvien ratkaisujen avulla luomme kampanjoita, jotka sopivat tavoitteisiinne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-810093b e-flex e-con-boxed e-con e-parent\" data-id=\"810093b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bb590fc e-con-full e-flex e-con e-child\" data-id=\"bb590fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2918b02 elementor-widget elementor-widget-heading\" data-id=\"2918b02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Tavoitteiden ja kohderyhm\u00e4n analyysi<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19605b1 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"19605b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Luodaksemme onnistuneen kampanjan aloitamme sis\u00e4ist\u00e4m\u00e4ll\u00e4 tavoitteenne ja oikean kohderyhm\u00e4n. Kenet haluat tavoittaa? Ovatko he lapsiperheit\u00e4, ty\u00f6matkalaisia \u200b\u200bvai ostoskeskuksissa olevia ihmisi\u00e4? Analysoimalla liiketoimintaanne, toimialaanne sek\u00e4 kohderyhm\u00e4nne k\u00e4ytt\u00e4ytymist\u00e4. Kehit\u00e4mme strategian, joka varmistaa, ett\u00e4 kampanjanne tavoittaa oikeat ihmiset oikeassa paikassa ja oikeaan aikaan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d1fe65 e-con-full e-flex e-con e-child\" data-id=\"1d1fe65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aaff49f elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"aaff49f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/playx.se\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Analysis-PlayX.json&quot;,&quot;id&quot;:1626,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;loop&quot;:&quot;yes&quot;,&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f54df6 e-flex e-con-boxed e-con e-parent\" data-id=\"4f54df6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-98f18e6 e-con-full e-flex e-con e-child\" data-id=\"98f18e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0805f5b elementor-widget elementor-widget-heading\" data-id=\"0805f5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2.Strateginen suunnittelu<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0413652 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0413652\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tavoitteiden asettamisen j\u00e4lkeen, siirrymme suunnitteluun. Tunnistamme, mitk\u00e4 n\u00e4ytt\u00f6verkostot tavoittavat kohdeyleis\u00f6nne parhaiten \u2013 paikallisesti, valtakunnallisesti vai kohdennetuissa ymp\u00e4rist\u00f6iss\u00e4, kuten ostoskeskuksissa tai kaupungin ydinkeskustassa. Tarkastelemme sijainteja, ajoitusta ja kampanjan pituutta luodaksemme suunnitelman, joka maksimoi tavoitettavuuden ja vaikutuksen. Kokemuksemme ja tietoihin perustuvat n\u00e4kemyksemme antavat meille mahdollisuuden luoda strategioita, jotka tuottavat tuloksia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68f984c e-con-full e-flex e-con e-child\" data-id=\"68f984c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c72dd44 elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"c72dd44\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/playx.se\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Planning-PlayX.json&quot;,&quot;id&quot;:1628,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;loop&quot;:&quot;yes&quot;,&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87bef9a e-flex e-con-boxed e-con e-parent\" data-id=\"87bef9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3eb1f51 e-con-full e-flex e-con e-child\" data-id=\"3eb1f51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25e8653 elementor-widget elementor-widget-heading\" data-id=\"25e8653\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3.Tuotanto ja viesti<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5994648 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5994648\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Viesti on kampanjan ydin. Autamme teit\u00e4 luomaan visuaalisesti houkuttelevia ja vaikuttavia viestej\u00e4, jotka on optimoitu digitaalisille n\u00e4yt\u00f6illemme. Olipa kyse kuvasta, videosta tai dynaamisesta sis\u00e4ll\u00f6st\u00e4, varmistamme, ett\u00e4 se sopii n\u00e4ytt\u00f6muotoon ja kiinnitt\u00e4\u00e4 kohderyhm\u00e4nne huomion. Tarvittaessa tiimimme auttaa my\u00f6s suunnittelussa ja sis\u00e4ll\u00f6n tuotannossa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7afb1a0 e-con-full e-flex e-con e-child\" data-id=\"7afb1a0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-663b698 elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"663b698\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/playx.se\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Production-PlayX.json&quot;,&quot;id&quot;:1629,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;loop&quot;:&quot;yes&quot;,&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-756f50c e-flex e-con-boxed e-con e-parent\" data-id=\"756f50c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-38b7766 e-con-full e-flex e-con e-child\" data-id=\"38b7766\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-458ede1 elementor-widget elementor-widget-heading\" data-id=\"458ede1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4.Toteutus ja seuranta<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a7de1 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"71a7de1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Toteutamme kampanjan suunnitelman mukaisesti ja varmistamme, ett\u00e4 se n\u00e4kyy kaikilla valituilla n\u00e4yt\u00f6ill\u00e4 oikeaan aikaan ja oikeassa paikassa. Teknologiamme mahdollistaa reaaliaikaisen seurannan ja varmistaa, ett\u00e4 kaikki toimii niin kuin pit\u00e4\u00e4. Kampanijan aikana teht\u00e4viss\u00e4 muutoksissa tiimimme on valmis toimimaan nopeasti varmistaakseen parhaan mahdollisen tuloksen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0c3f72 e-con-full e-flex e-con e-child\" data-id=\"a0c3f72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b523a8d elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"b523a8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/playx.se\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Monitoring-PlayX.json&quot;,&quot;id&quot;:1627,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;loop&quot;:&quot;yes&quot;,&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-334a2c2 e-flex e-con-boxed e-con e-parent\" data-id=\"334a2c2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-78c7e7f e-con-full e-flex e-con e-child\" data-id=\"78c7e7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a32fabd elementor-widget elementor-widget-heading\" data-id=\"a32fabd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Seuranta ja raportointi<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f93e644 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"f93e644\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kampanjan j\u00e4lkeen k\u00e4ymme tulokset kanssanne l\u00e4pi. Saatte yksityiskohtaisen raportin, joka n\u00e4ytt\u00e4\u00e4 kattavuuden, n\u00e4ytt\u00f6kerrat ja kohderyhm\u00e4n sitoutumisen. N\u00e4m\u00e4 tiedot auttavat meit\u00e4 optimoimaan tulevat kampanjanne ja varmistamaan, ett\u00e4 saatte entist\u00e4kin parempia tuloksia jatkossa. Tavoitteenamme on rakentaa pitk\u00e4aikaisia \u200b\u200bsuhteita ja auttaa br\u00e4ndi\u00e4nne kasvamaan.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3796c6d e-con-full e-flex e-con e-child\" data-id=\"3796c6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abf9d14 elementor-align-center elementor-widget elementor-widget-lottie\" data-id=\"abf9d14\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;source_json&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/playx.se\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/Reporting-PlayX.json&quot;,&quot;id&quot;:1630,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;loop&quot;:&quot;yes&quot;,&quot;source&quot;:&quot;media_file&quot;,&quot;caption_source&quot;:&quot;none&quot;,&quot;link_to&quot;:&quot;none&quot;,&quot;trigger&quot;:&quot;arriving_to_viewport&quot;,&quot;viewport&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;play_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;start_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;end_point&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:100,&quot;sizes&quot;:[]},&quot;renderer&quot;:&quot;svg&quot;}\" data-widget_type=\"lottie.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-lottie__container\"><div class=\"e-lottie__animation\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-296f1d3 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"296f1d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15d700e elementor-widget elementor-widget-timeline-widget-addon\" data-id=\"15d700e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"timeline-widget-addon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- ========= Timeline Widget  Addon For Elementor 1.7.0 ========= -->\n<div id=\"twae-wrapper-15d700e\" class=\"twae-wrapper twae-horizontal-timeline\">\n<div class=\"twae-wrapper-inside\">\n <div id=\"twae-slider-container-15d700e\" data-dir=\"\" data-slidestoshow=\"4\" data-autoplay=\"false\" data-auto-height=\"false\" class=\"twae-slider-container swiper-container\">\n <div  class=\"twae-slider-wrapper swiper-wrapper auto-height\"><!-- Start of Story Repeater Content --><div id=\"twae-article-4ee322e\" class=\"twae-repeater-item twae-story swiper-slide twae-story-no-icon\"><!-- Story Label --><div class=\"twae-labels\"><div class=\"twae-label-big\">Step1<\/div><div class=\"twae-label-small\">Lorem ipsum<\/div><\/div><!-- Story Icon --><div class=\"twae-icon\"><i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i><\/div><!-- Story Arrow --><div class=\"twae-arrow\"><\/div><!-- Start of Story Content --><div class=\"twae-content\"><!-- Story Title --><div class=\"twae-title\">Lorem ipsum<\/div><!-- Story Description --><div class=\"twae-description\"><p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Erat enim res aperta.\u00a0<\/p><\/div><\/div><\/div><!-- Start of Story Repeater Content --><div id=\"twae-article-a26d276\" class=\"twae-repeater-item twae-story swiper-slide twae-story-no-icon\"><!-- Story Label --><div class=\"twae-labels\"><div class=\"twae-label-big twae-label-big\">Step1<\/div><div class=\"twae-label-small twae-label-small\">Lorem ipsum<\/div><\/div><!-- Story Icon --><div class=\"twae-icon\"><i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i><\/div><!-- Story Arrow --><div class=\"twae-arrow\"><\/div><!-- Start of Story Content --><div class=\"twae-content\"><!-- Story Title --><div class=\"twae-title twae-title\">Lorem ipsum<\/div><!-- Story Description --><div class=\"twae-description twae-description\"><p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Erat enim res aperta.\u00a0<\/p><\/div><\/div><\/div><!-- Start of Story Repeater Content --><div id=\"twae-article-aefa18e\" class=\"twae-repeater-item twae-story swiper-slide twae-story-no-icon\"><!-- Story Label --><div class=\"twae-labels\"><div class=\"twae-label-big twae-label-big twae-label-big\">Step1<\/div><div class=\"twae-label-small twae-label-small twae-label-small\">Lorem ipsum<\/div><\/div><!-- Story Icon --><div class=\"twae-icon\"><i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i><\/div><!-- Story Arrow --><div class=\"twae-arrow\"><\/div><!-- Start of Story Content --><div class=\"twae-content\"><!-- Story Title --><div class=\"twae-title twae-title twae-title\">Lorem ipsum<\/div><!-- Story Description --><div class=\"twae-description twae-description twae-description\"><p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Erat enim res aperta.\u00a0<\/p><\/div><\/div><\/div><!-- Start of Story Repeater Content --><div id=\"twae-article-03a5f7b\" class=\"twae-repeater-item twae-story swiper-slide twae-story-no-icon\"><!-- Story Label --><div class=\"twae-labels\"><div class=\"twae-label-big twae-label-big twae-label-big twae-label-big\">Step1<\/div><div class=\"twae-label-small twae-label-small twae-label-small twae-label-small\">Lorem ipsum<\/div><\/div><!-- Story Icon --><div class=\"twae-icon\"><i aria-hidden=\"true\" class=\"far fa-dot-circle\"><\/i><\/div><!-- Story Arrow --><div class=\"twae-arrow\"><\/div><!-- Start of Story Content --><div class=\"twae-content\"><!-- Story Title --><div class=\"twae-title twae-title twae-title twae-title\">Lorem ipsum<\/div><!-- Story Description --><div class=\"twae-description twae-description twae-description twae-description\"><p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Erat enim res aperta.\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div> <!-- Add Arrows -->\n       <div class=\"twae-button-prev\"><i class=\"fas fa-chevron-left\"><\/i><\/div>\n       <div class=\"twae-button-next\"><i class=\"fas fa-chevron-right\"><\/i><\/div>\n       <div class=\"twae-h-line\"><\/div>\n       <div class=\"twae-line-fill\"><\/div>\n    <\/div><style type=\"text\/css\">@media (max-width: 1024px){ .twae-wrapper{--tw-ybx-size: 75px !important;}}@media (max-width: 767px){ .twae-wrapper{--tw-ybx-size: 75px !important}}<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f3badb e-flex e-con-boxed e-con e-parent\" data-id=\"5f3badb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0915f5 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d0915f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rakennamme kampanjoita, jotka sitouttavat, tekev\u00e4t vaikutuksen ja tuottavat tuloksia.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca1500c elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ca1500c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Play X:n avulla saat kumppanin, joka ymm\u00e4rt\u00e4\u00e4, kuinka t\u00e4rke\u00e4\u00e4 on ajatella isosti, mutta toimia t\u00e4sm\u00e4llisesti. Yhdess\u00e4 viemme br\u00e4ndisi uudelle tasolle.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91990c1 e-con-full e-flex e-con e-child\" data-id=\"91990c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-171b903 e-con-full e-flex e-con e-child\" data-id=\"171b903\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ea5f48 elementor-widget elementor-widget-image\" data-id=\"6ea5f48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"176\" height=\"176\" src=\"https:\/\/playx.se\/wp-content\/uploads\/2025\/01\/image003.png\" class=\"attachment-large size-large wp-image-1390\" alt=\"\" srcset=\"https:\/\/playx.se\/wp-content\/uploads\/2025\/01\/image003.png 176w, https:\/\/playx.se\/wp-content\/uploads\/2025\/01\/image003-150x150.png 150w\" sizes=\"(max-width: 176px) 100vw, 176px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e89c55 e-con-full e-flex e-con e-child\" data-id=\"6e89c55\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-083f517 elementor-widget elementor-widget-heading\" data-id=\"083f517\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Markkinointip\u00e4\u00e4llikk\u00f6<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7421e03 elementor-widget elementor-widget-heading\" data-id=\"7421e03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tobias Eriksson<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc037c2 elementor-mobile-align-center elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"fc037c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"mailto:marknad@playx.se%20\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">marknad@playx.se <\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Planera din kampanj med Play X En framg\u00e5ngsrik kampanj b\u00f6rjar med r\u00e4tt planering. P\u00e5 Play X guidar vi dig genom hela processen \u2013 fr\u00e5n id\u00e9 till genomf\u00f6rande. Med v\u00e5ra strategiska sk\u00e4rmn\u00e4tverk och datadrivna insikter skapar vi l\u00f6sningar som passar dina m\u00e5l och din m\u00e5lgrupp. 1. Analys av m\u00e5l och m\u00e5lgrupp F\u00f6r att skapa en framg\u00e5ngsrik [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-35","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kampanjplanering &#8211; Play X<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/playx.se\/fi\/kampanjplanering\/\" \/>\n<meta property=\"og:locale\" content=\"fi_FI\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kampanjplanering &#8211; Play X\" \/>\n<meta property=\"og:description\" content=\"Planera din kampanj med Play X En framg\u00e5ngsrik kampanj b\u00f6rjar med r\u00e4tt planering. P\u00e5 Play X guidar vi dig genom hela processen \u2013 fr\u00e5n id\u00e9 till genomf\u00f6rande. Med v\u00e5ra strategiska sk\u00e4rmn\u00e4tverk och datadrivna insikter skapar vi l\u00f6sningar som passar dina m\u00e5l och din m\u00e5lgrupp. 1. 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